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23 May 2014

FASHION | Fashion Collective: House of V and Creature de Keis

I was fortunate enough to have been invited to a fashion showcase featuring design talents around Asia several weeks ago. Curated by local art gallery The Space, Fashion Collective is focused on discovering new talents that highlight contemporary Asian design.
For experimental and daring fashion lovers, Creature de Keis is your answer to androgynous clothing. Deconstruction is the key element that designer Kei Hui adopts for his namesake label founded in 2006.
It was a great pleasure to have him introduce his line piece-by-piece; slowly unraveling his rather complicated yet strikingly tailored designs. He explains, “I don’t usually have a sketch. What I normally have is an organic idea of what [it] could look like.” Hui goes on to describe that his joy derives from draping “on the mannequin” and that it’s this experimentation that allows him to discover new forms.
Indeed, his ‘other-worldly’ creations no doubt provoke a reaction. In my case, it’s one of bewilderment and delight. Trying on one of the outerwear pieces made completely of mesh; I looked at the mirror thinking how amazing this androgynous piece looked (hello, narcissism). The curious ruffles at the back made for a nice surprise; even more so when Hui turned it around and made it into a collar! Nevertheless, his playful approach to design has earned him quite a reputation in the Hong Kong fashion circle. 
For those looking for wardrobe essentials, look no further – Hong Kong-based House of V has it down to the wire with clean, simple silhouettes and a pure design aesthetic.
While I initially assumed it was a play on the name ‘V for Vendetta’, it’s no coincidence that the name of the house was actually named after their key motif. Thomas Kung, head designer of the brand, explains, “The V is actually a key part of our aesthetic. Simple geometry and a harmonious balance is what we try to achieve in our designs.” 
It’s quite apparent seeing all the minimal pieces on the rack, with a beautifully tailored fall collection featuring graphic elements and plaid. Also worth mentioning is the ‘balance’ that Kung earlier explained; this season focusing on the juxtaposition of different fabrics such as cashmere and various grades of wool to create a rich palette of textures.
However, the attention to detail is what truly sets this collection apart. I was truly impressed when the overcoat I was holding exposed a neat little pocket in the sleeve, tucked underneath the shawl-like opening which fanned out, you guessed it, in their signature ‘V’. Other pieces like the silver and white top had an elegant fastener sewed at the seam of the front panel. 
Their philosophy “Simplicity is the ultimate [in] sophistication” paves the way for the death of fast-fashion and the divergence from flashy trends to subtle elegance. Let’s hope this phenomenon arrives sooner than later!
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House of V
Room A, 22/F, Luk Hop Industrial Building, Luk Hop Street, San Po Kong, HK.

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